Aurica Capital is exiting the shareholding of Samy Alliance following the agreement reached with Bridgepoint, which has acquired a majority stake of 80%-90% in the Spanish company specializing in digital marketing and communication.
Aurica, until now the main shareholder with 48% of the capital, has completed its divestment in a transaction that values Samy Alliance at around 300 million euros, including debt. The sale has enabled Aurica to multiply its initial 2020 investment in the company by almost five times.
Alongside Aurica, other investors such as Inveready, Sabadell VC, and Jaguar Path are also exiting the capital. For their part, the company’s founders—Juan Sánchez-Herrera, Patricia Ratia García-Oliveros, and Marta Nicolás—as well as part of the management team, are partially reinvesting and will remain shareholders alongside Bridgepoint.
The British manager had entered Samy Alliance’s capital in the summer of 2023 through a capital increase, with a minority stake of 12%-15%. Now, with this new transaction, it takes control of the group.
The resources contributed by Bridgepoint since its entry made it possible to accelerate the inorganic growth of Samy Alliance, which has recently acquired agencies in Finland (Kurio), Colombia (MDS), and the United States (Content Lab).
Founded in 2012, Samy Alliance closed the past financial year with more than 100 million euros in revenue and an EBITDA of around 20 million. The company offers technology-based communication and marketing services, with clients such as Microsoft, Bimbo, Samsung, Kia, and L’Oréal, and operates in 50 markets with its own offices in 15 of them.
The sale of Samy Alliance adds to other recent divestments by the Aurica III fund, which raised 160 million euros in 2017 and has multiplied its initial capital more than threefold with transactions such as this one and the sale of Babel to Mubadala.
